Giving value up front helps people trust you, but don’t work for free all the time.
1. Free Audits of Websites
Give them a free website review, a PDF report, or a video that shows them where they can make changes.
Give 2–3 specific fixes and say how you can help with the whole project.
2. Free Webinars or Workshops
Hold a local or online event called “Top 5 Ways to Turn Your Website Into a Sales Machine in 2025.”
Invite business owners to come and ask questions. At the conclusion, provide a free consultation.
3. Make things that will get people to sign up
Make guides that people may download, like “The Ultimate Small Business Website Checklist.”
Ask for their email address so you can send them the resource, and then follow up with a personalized offer.
Use Examples and Social Proof
Show proof that you get results:
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